Privacy Policy

Last Updated/Effective Date:  March 1, 2022.

This Privacy Policy (“Policy”) describes the Personal Information collected by or on behalf of Northcenter Ventures, LLC d/b/a Shaping Wealth (“Shaping Wealth,” “we,” “us,” or “our”) through the www.shapingwealth.com website (“Site”), content platform, and other services (collectively, the “Services”), and how Personal Information is used, protected and shared. If you have questions or concerns about this Policy, please contact us as set forth below.

We may modify this Policy at any time. All changes will be effective immediately upon posting to the Site.  Material changes will be conspicuously posted on the Site or otherwise communicated to you. 

 

If you use the Services, you must comply with our Terms of Use ("Terms") found here.  

 

We Collect Data You Provide

 

Personal Information. You can access certain Services without submitting Personal Information. If you elect to provide data that personally identifies you (“Personal Information”) such as your name, e-mail address, company name, and location, we will collect, use, and share such Personal Information pursuant to this Policy and applicable law.

Personal Information is required to use certain features of our Services, for example, to create an online account, make a purchase, contact us via email, phone, or our contact form (where we may retain your message’s content and our response), and respond to communications from us (e.g., surveys). 

Accounts. To create a Shaping Wealth account, you must submit your name, email address, and company name, and create a password. This data is used to populate a profile within your account.

Payment Data.  When you make a purchase, we use a PCI-compliant payment processor to help us facilitate payment. Shaping Wealth does not receive your credit card, debit card or other financial information when you make a payment. Such information is provided directly to our third-party payment processor. However, Shaping Wealth does receive information about your purchase and your contact information (e.g. name, email address, mailing address, phone number), and Shaping Wealth will keep a record of your purchases.

Marketing Communications; Email Opt-Out. If you provide your email address to us, you understand that we may send you emails, including marketing emails.  We may use third-party providers to deliver communications to you. You may opt-out of marketing emails by using the unsubscribe link in the email or contacting us at hello@shapingwealth.com with “Unsubscribe” in the subject line. Opting out of marketing communications does not opt you out of communications about your account or transactions.

Feedback.  When you provide comments or feedback about our Services or content ("Feedback"), we will not treat that Feedback as confidential and we may use that Feedback for any purpose in our sole discretion so long as it does not personally identify you. Feedback will be used without attribution or compensation to you.

Data Automatically Collected

Account Activity. We may collect data about how you use (i) your online account, and (ii) the Site when you are logged into your account.


Cookies & Other Tracking Technologies. 

What types of online tracking mechanisms do we use? We may use cookies, web beacons, pixel tags and other tracking technologies (collectively "Cookies") on our Site.  

What are cookies and web beacons / pixel tags? A cookie is a small text file that our Site saves onto your computer or device when you use the Site that provides us certain information about your activities.  Cookies allow the Site to remember your actions and preferences and recognize you or your browser, along with some information you provided.  Web beacons / pixel tags are small graphics on a webpage that monitor your activity when viewing a webpage

Why do we collect Cookies? We use Cookies to:

  • make our Site function properly;

  • provide personalized experiences;

  • tailor our interactions with you;

  • help with our marketing efforts;

  • provide us with valuable data and statistics about the usage and effectiveness of our Site and to help us improve our Site; and

  • help us improve our services. 
     

What type of information do Cookies collect? The Cookies on our Site may collect information such as:

  • IP addresses assigned to the computers and other devices you use;

  • your internet service provider;

  • device ID number;

  • approximate geographic location;

  • browser type;

  • Site pages visited;

  • websites you access before and after visiting the Site, and 

  • data related to how and when you use the Site. 
     

We may combine information from Cookies with other Personal Information. 

How long do Cookies last? A Cookie can either be a “session” Cookie or a “persistent” Cookie.  Session Cookies exist only for so long as you are visiting the applicable website and are typically deleted when you exit your web browser.  Persistent Cookies exist for a set period of time, for example, up to several months or years. Each time you visit a Site that has implemented a persistent Cookie, the persistent Cookie is renewed, and that Cookie will remain active until its predetermined expiration date.  You can manually delete persistent Cookies through your browser settings.

First and Third-party Cookies. Cookies may either be “first-party” or “third-party” Cookies.  A first-party Cookie allows your web browser to talk to the actual website that you are visiting.  A third-party Cookie allows your web browser to talk to a third-party website, such as the source of an ad that appears on the website you are visiting or a third-party analytics provider.  We may not have control over how a third-party uses information collected through third-party Cookies.  

How do you manage Cookies or opt-out? Most browsers automatically accept cookies. You can disable this function by changing your browser settings, but disabling cookies may impact your use and enjoyment of the Site.  Not all features or functions of the Site may work properly if you disable Cookies.  You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Site.


CALIFORNIA'S "DO-NOT-TRACK" REQUIREMENT.  WE CURRENTLY DO NOT HONOR “DO NOT TRACK” REQUESTS.  

Google Analytics.  We use Google Analytics to collect and process information about your use of the Site. Google sets cookies on your browser or device, and then your web browser will automatically send information to Google. Google uses this information to provide us with reports that we use to better understand and measure how users interact with our Site. 

To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ sites or apps.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.

Online Behavioral Advertising. We use third parties and/or service providers to provide interest-based advertising services. These services may serve advertisements on our behalf that are customized based on predictions about your interests generated from your visits to websites over time and across different websites. The data collected may be associated with your Personal Information. These advertisements may appear on the Site and on other websites, and may be sent to you via email.  

We use Google Ads to serve ads across various websites. Google uses Cookies to collect data about your visits to the Site to generate targeted advertisements to you on other websites that you visit. To opt-out of this type of advertising by Google, to customize your ad preferences, or to limit Google’s collection or use of such data, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Site.

To change your preferences with respect to certain online ads or to obtain more information about ad networks and online behavioral advertising, visit National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads. Opting-out of targeted advertising does not opt you out of all ads, just those targeted to you.

Data from Other Sources 

 

We may obtain data about individuals from various third-party companies and public sources and we may combine that data with other Personal Information. This enhances our existing data about our users, improves our ability to contact you, and enhances our marketing capabilities.

Social Media

We are active on social media, including Twitter, Instagram and LinkedIn (“Social Media”). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on our Site and our Social Media pages any comments or content that you post on our Social Media pages.

 

Your use of Social Media is governed by the privacy policies and terms of the providers that own and operate those websites and not by this Policy. We encourage you to review those policies and terms.

How We Use Personal Information.  We use Personal Information for the following purposes:

As Stated or Agreed to at the Point of Collection.  We may use Personal Information for the purposes stated or agreed-to (or as is obvious) at the point of collection. For example, we use Personal Information to respond to your questions, comments, or complaints. We may also use Personal Information as requested or consented to by you.

Administration.  We use Personal Information for administrative purposes, such as managing your account, facilitating transactions, to inform our business strategies, and to understand the Site’s demographics and user preferences.

Management.  We use Personal Information for troubleshooting problems, improving our content and functionality of the Services, statistical and other analyses of the Services, and to customize our Services to you and our users.

Advertising and Communications.  We may use Personal Information to send you promotions or to perform targeted advertising, to notify you of new services, to notify you of new features of the Services, to notify you of changes to our Terms or this Policy, and for other similar communications.

To Protect Our Rights.  We may use Personal Information to protect our legal rights or interests, or those of other parties, including to bring a legal action against you or anyone who may be causing harm to us or to other users of our Services. We may also use Personal Information to seek business, financial or legal advice, and to respond to other legal requests.  

Retention of Personal Information

We will keep Personal Information for the period necessary to fulfil the purposes described in this Policy, unless a longer retention period is permitted or required by law.

Disclosure of Personal Information

We do not sell, rent or lease Personal Information to any third party.  We may share Personal Information with the following parties, in compliance with applicable laws:

Employees and Affiliates.  We may share Personal Information with our employees and affiliates who have a need to know the information for our business purposes.

Service Providers.  We may share Personal Information with service providers that provide services for us. For example, we may share Personal Information with vendors to help us host and manage the Site; provide targeted advertising and other marketing; improve our content and functionality of the Services; perform data analysis and statistical analysis; troubleshoot problems; and support or provide the security of the Services.  

Government Officials/Law Enforcement.  We will cooperate with law enforcement and other governmental agencies, and may disclose Personal Information:  (i) if we believe in good faith we are legally required to disclose that Personal Information, (ii) if we are advised to disclose Personal Information by our legal counsel, or (iii) when necessary to identify, contact or bring a legal action against someone who may cause or be causing harm to, or interfering with the legal rights of, Shaping Wealth or any other party.

Professional Advisors.  We may share Personal Information with our professional advisors, such as our attorneys, accountants, financial advisors and business advisors, in their capacity as advisors to Shaping Wealth.

Other Users.  By submitting a copyright infringement notice, counter-notice or other similar notification, you consent to having that communication forwarded to any person or entity to whom the notice or counter-notice relates to, in order to facilitate a prompt resolution of the copyright infringement claim.  

Change in Ownership.  In the event Shaping Wealth is the subject of a change of control or in the event the Services change ownership, in whole or in part, or in the event of a bankruptcy, receivership or a similar transaction, we may provide Personal Information to the subsequent owner(s).

Other.  We may share Personal Information with third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).

Use and Disclosure of Non-Personal Information.  

Shaping Wealth may collect, use, share, transfer and otherwise process de-identified and aggregated information that it receives or creates for any purposes in its sole discretion, in compliance with applicable laws. Shaping Wealth is the sole and exclusive owner of such de-identified and aggregated information, including if Shaping Wealth de-identifies Personal Information so that it no longer considered Personal Information under applicable laws.    

 

Information We Do Not Intend to Collect

Sensitive Information. “Sensitive Information” is any data that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, or that involves genetic or biometric data or data concerning health or sexual orientation. We do not intend to collect any Sensitive Data from you.  Please do not provide Sensitive Data to us.

Children's Information. The Services are not directed at children under 18 years of age. We do not knowingly collect, use, or share Personal Information from children under 18. If a parent or legal guardian learns that their child provided us with Personal Information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such Personal Information.

Data Security

We use commercially reasonable technical and organizational measures to help secure Personal Information against loss, misuse, and alteration appropriate to the type of Personal Information processed. If a breach of your Personal Information occurs, we will notify you of the breach if required under applicable law.

YOU UNDERSTAND THAT NO DATA TRANSMISSION OVER THE INTERNET OR DEVICE CAN BE GUARANTEED TO BE 100% SECURE. WHILE WE STRIVE TO PROTECT PERSONAL INFORMATION, WE DO NOT GUARANTEE THE SECURITY OF PERSONAL INFORMATION AND YOU PROVIDE PERSONAL INFORMATION AT YOUR OWN RISK.

Access from Outside the United States

If you use the Services from outside the United States, please be aware that Personal Information may be transferred to, stored in, and processed in the United States. Certain governmental authorities may not consider the level of protection of Personal Information in the United States to be equivalent to that required by the in other jurisdictions.


Third-Party Services

We use third-party services not maintained or not controlled by us. We are not responsible for third-parties’ privacy policies or practices. This Policy does not apply to any third-party websites or to any data that you provide to third parties. You should read the privacy policy for each website that you visit.

Access & Update Your Personal Information

To access or update your Personal Information as it exists in our records, please visit any accounts you have created or contact us using the information below.

California Residents

Pursuant to California Civil Code Section 1798.83, if you are a California resident, you have the right to obtain: (a) a list of all third parties to whom we may have disclosed your Personal Information within the past year for direct marketing purposes, and (b) a description of the categories of Personal Information disclosed, by emailing us at hello@shapingwealth.com

Contact Us

If you have questions or concerns regarding this Policy, contact us at:

Northcenter Ventures, LLC d/b/a Shaping Wealth
205 N. Michigan Avenue, Suite 810
Chicago, Illinois 60601
hello@shapingwealth.com