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Shaping Wealth Names Award-Winning Professor and Author Hal Hershfield to its Advisory Council

The leading-edge provider of learning and training solutions for the global wealth management industry will leverage Hershfield’s expertise and pathbreaking research on “the future self” for ongoing program guidance and content creation.


Shaping Wealth, a pioneer in applied behavioral finance, announces today the addition of award-winning professor, researcher, and author, Hal Hershfield, to its newly-formed Advisory Council.


Hershfield, a professor of Marketing, Behavioral Decision-Making, and Psychology at UCLA’s Anderson School of Management, will work closely with Shaping Wealth’s co-founders, Dr. Brian Portnoy, Dr. Joy Lere, and Neil Bage, to apply his research on “the future self” to Shaping Wealth’s already-impactful coaching programs and recently launched subscription offering, Outsourced Chief Behavioral Officer (OCBO).


“Hal’s focus on how we as humans imagine and interact with the vision of who we might become directly elevates financial planning and informs the psychology of delivering good advice,” explained Portnoy. “This partnership further enables the Shaping Wealth team to infuse our coaching and content experiences with actionable strategies for improved goal formation and achievement, financial priority-setting, and making better saving, spending, and investing decisions.”


Hershfield has contributed to the New York Times, the Harvard Business Review, the Wall Street Journal, and other outlets, and has consulted with financial services firms such as Prudential, First Republic, Morgan Stanley, and Merrill Lynch. His first book, Your Future Self: How to Make Tomorrow Better Today, launches in June. The book brings to life more than a decade of groundbreaking research on the science behind our ability to connect with our future selves and balance living for today with planning for tomorrow.


“Researching Your Future Self led me to ask questions like Why do we splurge on luxury cars rather than save for retirement? with the goal of understanding how to improve long-term decision-making,” said Hershfield. “That’s exactly what the Shaping Wealth team is helping advisors and their clients do through their thoughtful, well-researched, and applicable workshops, coaching programs, and learning solutions. I’m really excited about the opportunity to reinforce the work they’re doing with my own background and experiences.”


Shaping Wealth’s flagship program, Building the Behavioral Officer (BTBA), an immersive, cohort-based coaching course, trains advisors to drive better financial decisions for their clients while helping them understand how money fits into a meaningful life; program alumni have called it “transformational” to their careers.


The firm’s subscription offering, OCBO, empowers advisors with an ongoing set of engaging behavioral resources and applied behavioral insights that are easy to understand, easy to share, practical and impactful.


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